Mobile internet usage has worked its way into the daily life of smartphone and tablet users, enabling consumers to access and share information on the go. Mobile internet shows promising projections for the next future, as global mobile data traffic is expected to increase nearly a sevenfold between 2016 and 2021. As of February 2017, mobile devices accounted for 49.74 percent of web page views worldwide, with mobile first markets such as Asia and Africa leading the pack. Nigeria registered the highest rate of internet traffic coming from mobile devices; India, South Africa, Indonesia, and Thailand follow. The Americas and Europe have the highest mobile broadband subscription penetration rate, around 78.2 percent and 76.6 percent respectively. The global average stood at nearly 50 percent in 2016. (Source and more info here )
With more organizations now focused on the digital transformation as a way to tear down legacy technology approaches, drive efficiencies and build additional revenue streams, the opportunity has never been greater to leverage mobile as a deeply integrated part of business strategy.
But this is not enough…
Online customers expect from organizations, not only to optimize the website for multiple devices, they want to experience a friendly and seamless customer journey which will be short, intuitive and reasonable.
In organizations which was established more than 20 years ago (such as traditional banks and insurance companies) most of the services, products and workflows are not suitable for the customer of the Internet era.
Before implementing an online service, it is crucial to examine all the aspects of the value proposition for the customer.
It is highly recommended to plan and develop dedicated services/products for the digital channels including integration with legacy systems, implementing short and efficient workflow process.
If possible, even to think about new and innovative business model that can fit for the new customer’s needs. This can also create leverage over your competitors.